Introducing new B.A EYE ZONE CREAM
B.A was created in 1985 to study the science of our changing skin as we age. Under our brand policy of “broadening individual potential,” we have continued to evolve by deepening our diverse research not only in the field of skin, but also in brain science, psychology, communication studies and more.
This time, B.A focused on the importance of the eye zone, which is the "impression zone" that influences the impression of a person's face. In recent years, factors such as the lengthy use of digital devices and the lifestyle of the "new normal" have affected our eye zones and their impressions.