Whitening Basic Care Brand
For women who value their individuality, and live gracefully in these modern times.
Whitissimo is a whitening care series with a focus on simple yet superior quality and ease of use.
For hydrated and vibrant skin that radiates translucency.
Whitissimo focuses on the stratum corneum’s degree of translucency as the key to achieving translucent-looking skin.
Skin*1 in which the stratum corneum cells are uniformly shaped and evenly aligned has plenty of moisture in the spaces between these cells, and this is what keeps skin looking translucent.
Product Lineup
WHITISSIMO skin care items cover the full range, from cleansing to creams. WHITISSIMO makeup items provide adequate coverage, while also creating a vibrant look with depth.
These items are made to feel comfortably light on the skin, and create a soft and dewy finish.
(WHITISSIMO Cleansing Clear and WHITISSIMO Wash Clear are not whitening products.)
Skin Care
Skin care for hydrated and vibrant skin that radiates translucency.
Enjoy the daily basic skin care of cleansing and then replenishing.
The cleansing skin care items smoothen the skin by washing away the old stratum corneum of skin that has been damaged by ultraviolet rays.
(WHITISSIMO Cleansing Clear and WHITISSIMO Wash Clear are not whitening products.)
The replenishing skin care items contain the whitening active ingredient Vitamin C Derivative*2, and the POLA original compound ingredient Function C*4, which is comprised of ingredients to care for the stratum corneum*3. These items fill the entire stratum corneum with moisture, and help to keep your skin looking brighter and glowing with translucency.
Base Makeup
Base makeup for a long lasting dewy glow, with just one application.
Create a natural glow on your cheeks and other areas of your face for highlighting. WHITISSIMO base makeup provides natural coverage of your skin’s trouble areas using the effect of light diffusion and reflection.
These items also enable you to care for your skin during the day, and keep it looking translucent. You can enjoy a light and soft touch on your face and a long-lasting dewy glow.
All of the items can be used as both long-lasting makeup and daytime skin care.
The WHITISSIMO Day Serum uses the Sebum Sensor Veil*5. It absorbs troubling sebum, and releases the moisturizing ingredients within the veil.
The WHITISSIMO Powder Foundation uses the Sensor Light Powder*6. It smoothly contours to and accentuates the bone structure of your face, and strongly reflects light onto it and illuminates areas for highlighting and other higher sections.
- Skin: Stratum corneum
- Vitamin C derivative: Active ingredient for whitening - Ascorbic acid 2-glucoside
- Ingredients to care for the stratum corneum: Moisturizing ingredients
- Function C: Vitamin C derivative, Licorice root extract (moisturizing ingredient - Licorice flavonoid(2)), Sophora root extract clear (moisturizing ingredient - Sophora extract-1), Marjoram extract (moisturizing ingredient - Marjoram extract), Rooibos extract (moisturizing ingredient - Aspalathus linearis extract), Clear moisture (moisturizing ingredient - Hydroxylated soybean phospholipid), Dermal regulator (moisturizing ingredient - Burdock root extract)
- Sebum Sensor Veil: For long-lasting makeup
- Sensor Light Powder: (An effect created using makeup) Bismuth oxychloride
- Whitening: Inhibits the production of melanin, and prevents spots, freckles, and other blemishes. Makes the skin look fairer by makeup effect.
商品ラインナップ
Skin Care
WHITISSIMO CLEANSING CLEAR
Makeup Cleanser (Makeup Remover)
[Quasi-drug]
A medicated cleansing cream that washes away the old stratum corneum of UV-damaged skin, and also completely cleanses off makeup.
120 g ￥4,180 (incl. tax)
WHITISSIMO WASH CLEAR
Facial Wash (Facial Cleanser, Facial Foam)
[Quasi-drug]
A medicated wash that thoroughly cleanses the old stratum corneum of UV-damaged skin, as well as dirt in the pores*.
120 g ￥4,180 (incl. tax)
*Pore: Pores of the stratum corneum
WHITISSIMO LOTION WHITE
Facial Lotion
[Quasi-drug]
Low stimulus type*
A medicated whitening* lotion for brighter skin that radiates translucency.
150 mL ￥4,950 (incl. tax)
Refill 150 mL ￥4,510 (incl. tax)
*Low stimulus type: Patch test done on people with sensitive skin. This does not guarantee that all users will not have allergic reaction.
*Whitening: Inhibits the production of melanin, and prevents spots, freckles, and other blemishes.
WHITISSIMO MILK WHITE
Facial Emulsion
[Quasi-drug]
Low stimulus type*
A medicated whitening* milky lotion for brighter skin that radiates translucency.
80 mL ￥6,050 (incl. tax)
Refill 80 mL ￥5,610 (incl. tax)
*Low stimulus type: Patch test done on people with sensitive skin. This does not guarantee that all users will not have allergic reaction.
*Whitening: Inhibits the production of melanin, and prevents spots, freckles, and other blemishes.
WHITISSIMO MILK WHITE
Facial Emulsion
[Quasi-drug]
SPF20/PA++, Low stimulus type*
A four-in-one daytime whitening* milky lotion for brighter skin that radiates translucency. Use it for whitening, moisturizing, brightening, and blocking ultraviolet rays.
50 g ￥4,620 (incl. tax)
*Low stimulus type: Patch test done on people with sensitive skin. This does not guarantee that all users will not have allergic reaction.
*Whitening: Inhibits the production of melanin, and prevents spots, freckles, and other blemishes.
WHITISSIMO CREAM WHITE
Facial Cream
[Quasi-drug]
Low stimulus type*
A long-lasting and hydrating medicated whitening* cream for brighter skin that radiates translucency.
30 g ¥10,450 (incl. tax)
*Low stimulus type: Patch test done on people with sensitive skin. This does not guarantee that all users will not have allergic reaction.
*Whitening: Inhibits the production of melanin, and prevents spots, freckles, and other blemishes.
Base Makeup
WHITISSIMO DAY SERUM
Makeup Base
SPF50/PA++++, Low stimulus type*
A four-in-one day serum that can be used as a makeup base, makeup finisher, UV block, and daytime moisturizer.
Available in 2 shades 30 g ￥4,180 (incl. tax) each
*Low stimulus type: Patch test done on people with sensitive skin. This does not guarantee that all users will not have allergic reaction.
WHITISSIMO POWDER FOUNDATION
Foundation
SPF30/PA+++, Waterproof, Low stimulus type*
An airy-feel powder foundation for a dewy glow.
Refill Available in 6 shades (with puff) 14 g ￥4,400 (incl. tax) each
Case sold separately ￥1,100 (incl. tax)
*Low stimulus type: Patch test done on people with sensitive skin. This does not guarantee that all users will not have allergic reaction.
WHITISSIMO UV BLOCK SHIELD WHITE +
Sunscreen
[Quasi-drug]
SPF50+/PA++++, Waterproof
Whitens* while blocking UV rays. A smooth-textured and pleasant-feeling medicated beauty lotion that whitens and blocks UV rays.
50 mL ￥4,180 (incl. tax)
*Whiten: Inhibits the production of melanin, and prevents spots, freckles, and other blemishes.
WHITISSIMO UV BLOCK MILKY FLUID
Facial Emulsion ・ Sunscreen
SPF30/PA+++, Ultraviolet ray absorber free, Water resistant*.
Hydrating and refreshing sensation. A mild UV cream the whole family can use.
50 g ￥3,850 (incl. tax)
*Water resistant: Test completed for water resistance